@mastersthesis {41,
	title = {At the Frontlines of God{\textquoteright}s Army: BattleCry as a Microcosm of Modern Evangelical Culture},
	volume = {BA},
	year = {2008},
	month = {April 2008},
	school = {Wesleyan University},
	address = {Middletown, Connecticut},
	abstract = {In this thesis, I will argue that BattleCry offers an accurate glimpse at major trends within evangelical culture at the beginning of the 21st century. BattleCry offers its members literature, rock concerts, and a full social networking website, not to mention mission trips and its own clothing line. Owing to this emphasis on varied multimedia experiences of Christianity, BattleCry sheds light on multiple aspects of modern-day evangelical life. BattleCry and its mini-empire encompass many of the new frontiers of evangelism {\textendash} through the use of the Internet and Christian rock and pop music, BattleCry is extremely accessible to and effective with today{\textquoteright}s Christian youth. Theirs is not simply a particularly successful marketing strategy, however; because of its depth as an organization, BattleCry serves as a microcosm of current evangelical culture, reflecting the priorities, strategies, and rhetoric of many of their compatriots.},
	keywords = {army, evangelism, God},
	url = {http://wesscholar.wesleyan.edu/cgi/viewcontent.cgi?article=1161\&context=etd_hon_theses},
	author = {Lilly Matson Dagdigian}
}
