Internet Accessibility of the Mizuko Kuyo (Water-Child Ritual) in Modern Japan: A Case Study in Weberian Rationality

The mizuko kuyo is a Japanese (Buddhist, Shinto, New Religious, other) memorial service for infants or young children who have died through some misfortune, including disease, miscarriage, and, increasingly, elective abortion. Indeed, abortion is the predominant form of contraception for many Japanese families. Here we consider, in Weberian terms of the rationalization of institutions, how Internet accessibility and its created virtual reality of the mizuko kuyo has driven its popularity along the dimensions of privatization, bureaucratization, and commodification in decisions to perform the ritual by Internet. We utilize a sample of Tokyo mizuko kuyo Web sites and the contexts of their advertisements and available services for mizuko kuyo, including fee structures and other advertising “lures,” to analyze this merging of traditional and modern technological paths of spirituality along Weberian theoretical lines.