Strategic Management of Religious Websites: The Case of Israel’s Orthodox Communities

This study investigates how webmasters of sites affiliated with bounded communities manage tensions created by the open social affordances of the internet. We examine how webmasters strategically manage their respective websites to accommodate their assumed target audiences. Through in‐depth interviews with Orthodox webmasters in Israel, we uncover how they cultivate 3 unique strategies ‐‐ control, layering, and guiding ‐‐ to contain information flows. We thereby elucidate how web strategies reflect the relationships between community, religion and CMC.