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Marketing of Religion in Cyberspace

TitleMarketing of Religion in Cyberspace
Publication TypeConference Paper
Year of Publication2003
AuthorsKale, S, Kamineni, R
Conference NameAustralian and New Zealand Marketing Academy Conference Proceedings
Date PublishedDecember 2003

The Internet has begun to play a significant role in people’s lives, albeit in the lives of people living on the ‘right’ side of the digital divide. Yet, the nexus between religion and the Internet has seldom been discussed in the marketing context. This paper investigates the effect of the Internet on how people use the new technology to fulfill their spiritual and religious needs. The marketing implications of this nascent but widely spreading phenomenon are discussed since this trend has a significant impact on the providers of spiritual and religious services.