@article {375, title = {Religious Leaders, Mediated Authority and Social Change}, journal = {Journal of Applied Communication Research}, volume = {39}, year = {2012}, pages = {452-454}, abstract = {This essay discusses the relationships between mediated religious authority and social change, in terms of clergy{\textquoteright}s social media negotiation and multimodal communication competence, with implications for attracting attention and galvanizing active networks and resources for social initiatives.}, keywords = {Authority, Leaders, religion, social media}, url = {http://www.tandfonline.com/doi/abs/10.1080/00909882.2011.577085}, author = {Cheong P.H.} }