@article {2711,
	title = {Religious beings in fashionable bodies: the online identity construction of hijabi social media personalities},
	journal = {Media, Culture \& Society},
	year = {2016},
	abstract = {A {\textquoteleft}hijabista{\textquoteright} {\textendash} from the terms hijabi and fashionista {\textendash} is a Muslim woman who dresses {\textquoteleft}stylishly{\textquoteright} while still adhering to the rules governing {\textquoteleft}modest{\textquoteright} apparel that coincides with Islamic dress code. A handful of these digitally savvy young women have established an online presence, becoming social media personalities with hundreds of thousands, even millions, of {\textquoteleft}followers{\textquoteright} who avidly consume (read) their personal blogs and/or social media posts. This study examines new media, faith, and fragmentation online, where virtual spaces facilitate the construction (re-construction) of a digital identity or persona. We employ an approach that combines netnography and case study to examine the content generated by three high-profile hijabistas, or hijabi fashion and lifestyle bloggers, and build upon identity theory to determine how each has negotiated an online persona that privileges her religious or fashionable self.
},
	url = {https://journals.sagepub.com/doi/10.1177/0163443716679031},
	author = {Kavakci, Elif and Kraeplin, Camille R}
}
