@book {572,
	title = {Analyzing Media Texts},
	series = {Continuum Research Methods Series},
	year = {2003},
	publisher = {Continuum},
	organization = {Continuum},
	address = {London },
	abstract = {Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.},
	keywords = {data, media, multimodality, Social, theory},
	issn = {082646470X},
	url = {http://books.google.com/books?id=Oqn8TTphM5IC\&pg=PA62\&lpg=PA62\&dq=Burn,+A.+\%26+Parker,+D.+\%282003\%29.+Analyzing+Media+Texts\&source=bl\&ots=tEOW5buDSD\&sig=WAAVjudlOWBv6nIT89oE3mxCg5U\&hl=en$\#$v=onepage\&q\&f=false},
	author = {Burns, Andrew and Parker, David}
}
