@article {87,
	title = {How the iPhone became divine: Blogging, religion and intertextuality},
	journal = {New Media and Society},
	volume = {12},
	year = {2010},
	pages = {1191-127},
	abstract = {This article explores the labeling of the iPhone as the {\textquoteleft}Jesus phone{\textquoteright} in order to demonstrate how religious metaphors and myth can be appropriated into popular discourse and shape the reception of a technology. We consider the intertextual nature of the relationship between religious language, imagery and technology and demonstrate how this creates a unique interaction between technology fans and bloggers, news media and even corporate advertising. Our analysis of the {\textquoteleft}Jesus phone{\textquoteright} clarifies how different groups may appropriate the language and imagery of another to communicate very different meanings and intentions. Intertextuality serves as a framework to unpack the deployment of religion to frame technology and meanings communicated. We also reflect on how religious language may communicate both positive and negative aspects of a technology and instigate an unintentional trajectory in popular discourse as it is employed by different audiences, both online and offline. },
	keywords = {blogs, cell phone, fandom, intertexuality, iPhone, Jesus phone, religion, religious discourse, technology},
	url = {http://nms.sagepub.com/content/12/7/1191},
	author = {Heidi Campbell and Antonio LaPastina}
}
